DROP IT. POP IT. WORK IT. LUV IT.™
Booty Luv® Fitness is a fusion-based workout designed to strengthen your core, hips, legs, and booty—while helping you feel more confident, energized, and at home in your body.
The movement is simple, effective, and joyful. Expect heart-pumping sequences, booty-bumping beats, and a vibe that makes it hard not to smile. These workouts aren’t about perfection or punishment—they’re about building strength, balance, and having a damn good time while you do it.
If you’re ready to “shape what your mama gave ya™,” welcome. You’re in the right place.
“It’s hard to keep from smiling during Booty Luv® Fitness.
My butt looks awesome and my spirits are lifted.
The positive attitude and infectious energy make every workout fun!”
— Stephi W.
Heather Craig
Founder, Booty Luv® Fitness
Heather Craig is the founder of Booty Luv® Fitness and Body Luv Fitness LLC, based in Portland, Oregon.
When she’s not teaching wait-listed classes in Portland, Heather leads international Booty Luv® Beach Retreats, teaches at music festivals, trains clients one-on-one, and films new on-demand workouts for the Booty Luv® community.
Fusion-based movement is her passion. Booty Luv® Fitness is her way of empowering people to be silly, sexy, strong, and stable—at the same time.
Personal Motto
Smashing the patriarchy and saving the planet.
Causes Close to Her Heart
Planned Parenthood
Rainforest Action Network
Southern Poverty Law Center
Booty Luv® Fitness believes that movement is political, joy is powerful, and taking up space in your body is a radical act.
Interested in empowering people as a Booty Luv® Fitness Instructor?
If movement, music, and community light you up, we’d love to hear from you.